A supporting service to the SEO practice
PPC Management Services
Paid search that complements the organic work instead of covering for its gaps. We bring the same discipline to a Google Ads account that we bring to a site: keyword targeting, landing-page match, and conversion tracking that's verified before the budget scales — run personally by the founder.
PPC Complements Search — It Doesn't Cover for It
Paid search is the fastest way to get in front of a buyer who's searching right now. It is not a fix for a site that converts poorly or an SEO strategy with real holes in it — spending more to send traffic to a weak page just makes the weakness more expensive. We run PPC as one channel inside the same discipline we bring to organic work, not as a separate account run by a separate team with a separate set of standards.
What PPC Management Includes Here
Keyword and negative-keyword discipline
Campaigns built around the buying-intent searches your customers actually type, with an ongoing negative-keyword list so budget stops leaking to irrelevant clicks, competitor-brand searches, and DIY queries.
Landing-page match
The page an ad sends traffic to is treated as part of the campaign, not an afterthought. Ad copy, headline, and offer are matched to what the page actually delivers — the single biggest lever most accounts leave untouched.
Conversion tracking, verified
Calls, form submissions, and the actions that matter are tracked and confirmed accurate in Google Ads and Analytics before spend scales — not assumed to be working because a pixel got pasted in once.
Bid and budget management
Budgets reviewed against real performance data on a regular cadence, not left on autopilot between reports.
Plain-language reporting
What the account did and why, explained directly by the person who made the changes — reviewed with you, not summarized by a template.
The Landing Page Is the Lever Most Accounts Ignore
Most PPC work stops at the ad: keywords, bids, ad copy, done. The page the click actually lands on gets whatever page already existed — often one built for a different visitor with a different question. That mismatch is where a large share of spend quietly disappears, and it's rarely the first thing an agency looks at because fixing a landing page is slower and less visible than adjusting a bid.
We check that match before anything else: does the page say what the ad promised, does it ask for the action the campaign is optimizing toward, and is it fast enough that the click doesn't bounce before it loads. It's unglamorous work, and it's usually the highest-leverage fix in the account.
Budget, Plainly
The budget you set for ads is your money, and it goes directly to Google — not to us, and not through us. Our fee for managing the account is separate and is quoted based on scope, after the free audit, the same way every engagement here is priced. We won't quote a one-size budget number up front, because the honest answer depends on your market and your competition, not on a figure that sounds reassuring on a call.
PPC Questions, Answered Straight
Should I do PPC or SEO?
For most contractors and law firms, SEO is the foundation and PPC is the accelerant — not the other way around. Paid search can put you in front of buyers immediately, but if the site it sends them to has weak conversion paths or the organic side has real gaps, PPC just pays to expose them faster. We treat it as a complement to the SEO work, not a substitute for it.
How much should I budget for PPC?
There's no honest flat number — it depends on your market, your competition, and your sales cycle, and anyone quoting a universal figure is guessing. What matters more than the size of the budget is whether tracking is set up correctly before you scale it, so every dollar spent produces a decision, not a guess. We talk budget specifics after the free audit, once we've seen your market.
Why did my agency's PPC stop working?
Usually one of three things: the negative-keyword list stopped being maintained and irrelevant clicks crept back in, the landing page changed (or never matched the ad) and conversion rates quietly dropped, or conversion tracking broke and nobody noticed because the reporting kept showing clicks instead of results. All three are maintenance failures, not strategy failures — which is why an account needs a person watching it, not a set-and-forget script.
Is my ad spend part of your fee?
No, and be wary of anyone who blurs that line. The budget you set for ads goes directly to Google — it's your money, spent on your account, and you can see exactly where it goes. Our fee for managing the account is separate, quoted based on scope after the free audit, the same way every engagement here is priced.
Who actually manages the account?
The founder, directly. The account isn't handed off to a junior or an outside buying desk after the sale — the person who sets it up is the person adjusting bids, reviewing the negative-keyword list, and explaining what changed and why.
Related Services
See Whether PPC Makes Sense for You Yet
The free audit looks at your whole site first — because a paid campaign sending traffic to a weak page or a broken tracking setup is money spent finding out what the audit would have told you for free.
No contract, no card, and no call required to receive the audit.