Founder-performed SEO
Technical SEO Services
Technical SEO is the plumbing rankings depend on: whether search engines can crawl your site, index the right pages, render your JavaScript, and load fast enough to keep a visitor around. Get it wrong and content and links stop mattering — nothing else works if the site itself is invisible.
Why Technical Work Comes Before Everything Else
Great content on a page a crawler can't reach doesn't rank. Strong local signals on a site with broken canonicals don't compound. Technical SEO is unglamorous because it isn't content — it's the foundation content and links stand on, and most of the visible SEO work above it is wasted if the foundation has a crack in it.
What the Work Covers
Crawlability & indexation
Whether Google and other engines can reach your pages at all, and whether the ones you want indexed actually are — the precondition every other fix depends on.
Site architecture & crawl depth
How pages link to each other, how many clicks a page sits from the homepage, and whether important pages are buried where crawlers rarely go.
Core Web Vitals & page speed
Loading, interactivity, and visual stability measured the way Google measures them, with fixes scoped to what's actually slow — not a generic speed checklist.
Mobile rendering
What Google's mobile crawler sees versus what a phone actually renders, since indexing is mobile-first and a desktop-only fix doesn't count.
Structured data
Schema markup implemented and validated against what's actually on the page — not pasted from a generator and left unchecked.
Canonicals & duplicate content
Making sure search engines know which version of a page is the one to rank, so near-duplicate URLs stop splitting authority between themselves.
Redirect chains
Multi-hop redirects collapsed to a single step, since every extra hop costs crawl budget and, past a point, ranking signal.
XML sitemaps & robots.txt
A sitemap that reflects the site as it actually is, and a robots.txt that blocks what should be blocked without accidentally blocking what shouldn't be.
JavaScript rendering
Confirming what a crawler sees after your JavaScript runs, not just the initial HTML response — the gap where a lot of otherwise-solid sites quietly lose visibility.
Migration safety
Domain moves, replatforms, and URL restructures mapped and redirected before launch, so a rebuild doesn't erase what the site had already earned.
Done by Hand — and This Site Is the Proof
Technical SEO gets outsourced more than any other discipline here, usually to a template checklist run by whoever's cheapest. This work is performed by the founder directly, page by page, with the reasoning behind each change available if you ask for it.
That's not a claim we're asking you to take on faith — this site is the work sample. Its markup, its structured data, its sitemap, and its page speed are all visible in your browser right now, built the same way we'd approach yours.
How an Engagement Runs
1. Start with the free audit
Technical health is the first thing it reviews — crawlability, indexation, Core Web Vitals, and the rest — before anything else is diagnosed.
2. A written, prioritized fix list
Every issue named by page, by problem, and by fix, ordered by impact against effort — not a raw export from a crawling tool.
3. Implementation, in-house
The founder makes the changes directly — no developer handoff that loses context, no ticket sitting in someone else's queue.
4. Verification, not assumption
Fixes are checked against Search Console and real crawl and speed data after they ship, so 'done' means confirmed, not just deployed.
Technical SEO Questions, Answered Honestly
Is technical SEO a one-time fix?
No. Sites change — new pages get published, code gets updated, migrations happen — and each of those can quietly reintroduce a crawl or indexation problem. Technical SEO is closer to maintenance than a project with a finish line, though the biggest issues are usually found and fixed early.
How do I know if my site has a technical SEO problem?
Common signals: pages that won't index in Search Console, rankings that stall despite good content, a site that feels slow on mobile, or a redesign that was followed by a traffic drop. Any of those is worth a look — the free audit is built to find the specific cause rather than guess at one.
Do Core Web Vitals actually affect rankings?
Google has confirmed they're a ranking factor, but a minor one relative to content relevance and links — a fast page with weak content still won't outrank a slow page with strong content. What Core Web Vitals reliably affect is conversion: slow, jumpy pages lose visitors regardless of where they rank.
Can technical SEO be fixed without touching my site's design?
Most of it, yes — crawl settings, structured data, canonicals, redirects, and sitemap work happen in code and configuration, not layout. A few issues, like mobile rendering or a page-speed fix that requires trimming heavy elements, need coordination with whoever owns the design.
What's the difference between technical SEO and web development?
Overlap exists, but the goals differ: a developer builds toward a spec, while technical SEO audits the result against how search engines and AI crawlers actually process it. A perfectly functional site, by development standards, can still be invisible to a crawler — that gap is the job.
Related Services
Find Out What's Actually Broken
The free audit covers crawlability, indexation, Core Web Vitals, and structured data alongside six other scopes. Three business days, no obligation.
No contract, no card, and no call required to receive the audit.